| Alas,
Poor Console, I Played It Well.
    Every
console dies.
 As
a gamer, you should just get used to the harsh reality of
those three words. Even though video game hardware production
is a business that is dynamic by nature, there is one feature
that remains static.
    Every
console dies.
 But
why is this true? Why is it that after you plunk down over
$300 dollars for a Dreamcast, an extra controller, a VMU
and Sonic Adventures on 9-9-99, less than two years later,
you're getting the shaft? Why is it that you're so unlucky?
Well, if it's any consolation, you're not the only one.
Regardless of this fact, is there a reason for all of this
madness? The answer is a definite, "err
ah, well
I'm
not sure."
 As
I see it, there is a factor in the console-death equation
that is not evaluated by most. That factor is "Japanese
Pop Culture". I have a friend who lived in Japan for
2 years. When he came home to see his folks, he'd tell me
all about the Akihabara district. All of the bleeding-edge
technology in Japan can be found there, ready to be bought
and sold by the public.
 One
interesting facet of the Japanese people was their technology
preferences. My friend said nobody, but nobody, walked around
with a portable CD player. Everyone used Mini-Disk. Keep
in mind that this was in 1997. Mini-Disk technology was
available here in the United States, but it was selling
worse than ***********. He'd tell me how the Japanese, on
the average, prefer having only the newest and best technology.
That's just part of the culture. In Japan, no one wants
to have old technology. This includes that little box that
sits in your entertainment center.
 Since
almost all of our video game consoles, at least, the ones
that are worth a crap, (have you read our X-Box article?)
come from the Land of the Rising Sun, they become outdated
within a few years. This is fine with all of our friends
across the Pacific, but what about those of us here in the
good ol' U.S. of A.?
 Americans,
as a general rule, resist change. We like things to stay
the same for as close to an infinite period of time. Look
at how long it's taken for DVD players to become mainstream.
Even now, some people still don't understand why DVD is
better than VHS. So, when Joe Average American plunks down
$200 for his NES, he expects it to be supported for at least
the next 20 years. However, Yoshi Average-san sees it in
a totally different light. And guess who the executives
at Nintendo and Sony are using as a benchmark.
 In
the end, what can a hard working guy or gal do? Here are
a few pointers from your friend psikoalpha.
>Get used
to it! There isn't much we can do but accept the fact
that we're second billing to Japanese culture, even though
we make up around 60% of the home video game market. As
I mentioned before, the sooner you accept the fact that
the console you bought today will be old tech five years
from now, the happier you'll be.
>Buy late in the game. If you can stand to wait, sit
it out for a few months (or years) before making the plunge.
Video game hardware is priced high initially to ease the
loss of production values until software sales make up
for those losses. After a year or so, the company can
afford to nearly give their system away because of the
revenue generated from software sales. (As a side note,
did you know that the cost of manufacturing one X-Box
is approximately $425, yet retail will be $300? If you
want to screw Micro$oft, buy their console, but don't
buy any software or accessories!)
>Don't sell your system at a garage sale. There are
lots of games available on any given system. Just because
your Genesis isn't seeing any new software doesn't mean
there are no more good games for it. Keep your old console
and look out for games that you never had a chance to
play, or games you didn't want to pay $50 bucks for. Now,
you can pick up tons of those old-skool games for around
five bucks. At best, leave it around for when your friends
show up. Everyone coming over to my house craps their
pants with nostalgic glee when they see my NES and SNES
still sitting on my coffee table.
 So,
now you know why this awful thing happens and what you can
do to prevent it. Do you have some input? Hit me up at asdf@asdf.com
and let me know where you're comin' from.
-psikoalpha
|